Most Recent Shopper Insights Posts.

The influence of technology on shopper marketing

May 4th, 2012 by Tim Mathis
Shopper Insight

What happens when technology and strategy collide in the world of shopper marketing.

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Shopper marketing at its worst

March 22nd, 2012 by Tim Mathis
Shopper Insight

Sometimes it’s difficult finding new and interesting stories on the topic of shopper marketing. I like staying in tune with what’s new and best practices in the industry. Unfortunately for me many of the articles simply point to what’s wrong with shopper marketing.

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Shopper Insight Categories.

Explore.

The art of listening and gathering insights.
Number of posts: (7)
evaluate

Evaluate.

Formulating hypotheses and strategy.
Number of posts: (6)
engineer

Engineer.

Cultivating the insights into design.
Number of posts: (10)
execute

Execute.

Bringing retail design to life.
Number of posts: (13)